If you are starting a business, need to demonstrate products / concepts, if you need to stand out, then you will need to use video as your weapon of choice.
Video is now so wide spread, that if you can think of it, someone has already made a video of about it.
But don't let that stop you.
With over 7.3 billion people on the planet, there is always going to be someone searching for what you offer. And a major way they search is via video.