
Advertising – A marketing message that is used to persuade or encourage an audience to take or continue a desirable action
Whether you like the idea or not, some day, you are going to have to advertise your product / service / message to a wider audience who may know nothing about you. But how do you know when to start advertising?
Below are 10 signs that show you when to consider advertising.
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No customers.
- You have no customers therefore no sales but you have a product or service ready to go – ADVERTISE.
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The wrong kind of customers.
- The customers you are attracting are not resonating with your product / service – ADVERTISE TO THE CORRECT TARGET AUDIENCE.
- Need a greater reach for you business.
- You’re getting customers but they are mainly local when you actually want international – ADVERTISE IN THE REGION WHERE YOU WANT TO BE SEEN.
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You have a new product that solves a new problem.
- Sometimes customers don’t know they have a problem and so a new solution to a non problem is just dismissed – ADVERTISE, MAKE SURE YOU HIGHLIGHT THE PAIN POINTS AND THE BENEFITS.
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Your brand is not recognisable.
- You maybe doing good work but nobody can pick you out in a crowd – CREATE AN ADVERTISING CAMPAIGN THAT SHOWS WHO YOU ARE AND HOW THEY CAN BENEFIT FROM KNOWING YOU.
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You need to spread your message.
- You have a strong message that you need to share – CREATE A THE MESSAGE ONLINE THEN DRIVE YOUR TARGET AUDIENCE TO THE MESSAGE THROUGH ADVERTISING.
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You need to test website copy.
- Testing the wording for a website can be a slow process if you don’t have visitors for feedback – CREATE TWO ADVERTS THAT CONTAIN THE WORDING FORMATS YOU WANT TO TEST THEN CHECK YOUR METRICS TO SEE WHICH PERFORMS BETTER.
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You are known for the wrong thing.
- Similar to an un-recognisable brand – CREATE AN ADVERTISING CAMPAIGN THAT SHOWS WHO YOU ARE AND HOW THEY CAN BENEFIT FROM KNOWING YOU ALL BASED AROUND WHAT YOU WANT TO BE KNOWN FOR.
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You are lost in the noise.
- You are in a saturated ‘me too‘ industry and so many other companies are fighting for your customers – GRAB YOU CUSTOMER’S ATTENTION THROUGH ADVERTISING BENEFITS AND SHOWING THE PROMISED LAND.
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You need help.
- You may be in a situation where you need to partner with a company with a certain skill set – Advertise to you target partner and invite them to discuss how you can both help each other out. (This can also be done through networking).
- You may be in a situation where you need to partner with a company with a certain skill set – Advertise to you target partner and invite them to discuss how you can both help each other out. (This can also be done through networking).