If your flapping your mouth, you had better be ready to say who your gonna fight.
And if it’s not a fight you’re after then call them out anyway. You see, if you have something to say, you must be aware that not everybody needs to hear it. It will only resonate with a certain crowd so make sure you target these people.
Now when you call them out, make sure that you are being specific.
Small business owners in Derby will get you a huge amount of ‘That message isn’t right for me.’
But business owners in Derby who are looking to outsource their day to day admin will get you a tighter selection of ‘That sounds like me’.
Option one was too broad pulling in most of Derby and let’s face it, a lot of business owners browse for hints tips and freebies. What you need to do is go deeper and find the pain point that your target audience need to rid themselves of. If it doesn’t hurt then it won’t be effective. Like wise if this is a new solution then create the pain.
- Are you a business owner in Derby who’s day to day admin take up valuable time that could be used to get new customers?
- Are you a business owner in Derby who’s day to day admin take up valuable time that could be used to get new customers? Are you sure?
Number 1 isn’t that painful. You can easily say ‘No it doesn’t’. Number 2 starts the same but adds the seed of a pain point that adds a little bit of uncertainty. It is this uncertainty that gets their interest because now, they need to make sure they are OK. Remember, once you have got their interest by creating a pain point. The next step should always be to add the promise of a solution.
So flap your mouth by all means, but if you’re going to call them out, make sure you be specific, and make sure you target their pain point to grab their attention.