How to write a great blog post in 15 minutes

Knowing how to write a blog for content marketing sounds great right.

How to write a great blog postWhen done correctly, knowing how to write a blog post can help to get your face out there, position you as the expert in your field, and walk on water without getting your feet wet. Well, maybe not the last point, that’s just silly. My feet always gets wet.

But if you are like me, you maybe thinking that you don’t have a lot to say, why?

  • You think that every topic you want to visit is too long and complicated.
  • You think that your audience won’t be interested.
  • Or you just don’t know where to start let alone how to write a blog.

Now if any of the above are true for you then you will love the way I do things when I’m stuck. All you need is a vague idea of what you want to say (sorry can’t help you here), and an idea, phrase or concept that you want them to remember, ‘The Take Away’.

 

Get your copy of the 'How to write a Blog in 15 minutes' worksheet by clicking here.Before you read the following silly example, you may want to get your free download that takes you through the process of creating you blog posts in 15 minutes.

Step 1. The Take-Away.

Using your vague idea of what you want to say, pick a specific point that you want to be remembered. If only one thing was remembered by the reader this would be it. Once you have this, re-word it so that it is no longer than 140 characters long. In other words, no longer than a tweet. or Twitter post. The Idea is you want to make it easy to remember and easy to deliver. Tweets are compact and very share-able, perfect for getting you out there.

Silly example:

Picking your nose is never a good idea when you have hooks for hands.

Step 2. The Supporting Statement.

Using your take away, write down three important supporting statements that help to re-enforce your take away and continue the conversation.

Silly example:

  • You will most likely give yourself a nose bleed.

  • It will always make your eyes water.

  • Plus your mother wouldn’t like it.

Now the above may not seem like much but it gives you the main point up front in a tweetable format, it has three supporting statements that explain further. and if you read it aloud, it can be delivered in about 15 seconds. Try it.

OK so you have the basics of your blog and it does a great job of getting your idea across. But to extend the conversation even further do the following.

Step 3. The Data Statement.

Under each supporting statement write 3 more statements explaining the supporting statements in more detail. These ‘Data Statements’ should show factual data or get really specific about the supporting statement.

Silly example:

  • You will most likely give yourself a nose bleed.

    • This can happen when a blood vessel is ruptured.

    • It maybe very painful.

    • You may even cause irreparable damage to your nose.

  • It will always make your eyes water.

    • Making it difficult to perform manual tasks.

    • May make your eyes look bloodshot.

    • Plus you look like your crying (nothing wrong with that but really???).

  • Plus your mother wouldn’t like it.

    • She’s worried for your well being.

    • As a parent, you wouldn’t want your offspring doing it.

    • Plus she knows that she brought you up right. So what’s changed???

So to finish the blog, add a call to action that inspires them to act now and you’re just about done. If you want to, you can go over it again and pad it out a bit adding text that binds it all together but even without this your post is ready to go. Let’s see it all together.

Get your copy of the 'How to write a Blog in 15 minutes' worksheet by clicking here.Come on.., time to get your free download that takes you through the process of creating you blog posts in 15 minutes.

So go on and try this out for yourself. Knowing how to write a blog when you don’t know what to say is an awesome skill, and once you have it, you will be kicking out blogs in no time.